Gaining Followers
Hey fellow future Influencer!
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In this section, we’ll be exploring ways one can increase the number of followers on their account. Why, you may ask? Well, accounts with massive Instagram followers are deemed to be ‘credible’ in the audience’s mind. So, it becomes imperative to focus on building a community of legit followers on your account; be it a business, content-led, creative, or influential account – you are trusted if you have a huge following. Without a doubt, putting serious efforts to ensure you gain real Instagram followers, should be at the forefront of your strategy on this platform. With over 1 billion monthly users, an ever-evolving algorithm, and plenty of interesting accounts, Instagram is a highly competitive place if you want to grow your account and get more Instagram followers.
But worry not, here are some techniques you can use to increase your follower base:
1
Instagram Reels
We all have passed time watching TikTok videos that were highly addictive! But, Instagram did not want to lose out and hence launched Instagram Reels.With Instagram choosing to put this feature at the forefront, there is a significant push to have users browse and share Reels more often. This gives you all readers a huge opportunity to piggyback on this feature and gain a relevant set of audiences. Much like TikTok videos, Instagram Reels have the chance to go seriously viral as instead of users seeing Reels from the accounts they follow, users will see Reels from all accounts. This is a major game-changer if you’re looking to maximize your reach! Remember, Reels are most effective when posted at the time your targeted users are most active. Reels are found on their own separate tab present on individual profiles and also on the explore page section. Sharing a Reel is an incredible way to increase your reach, way beyond your ‘own’ followers.
Learn more about this by visiting our Reels section!
2
Fresh Content
While it becomes really difficult to constantly add new content, this is a necessary condition to grow your followers. Your existing followers will also want to keep seeing new content from you on your Instagram feed. Constantly generating new posting content is not impossible. There are a lot of platforms where you can get new ideas and inspiration.
Learn more keeping your relevant and engaging, visit our Tracking Trends section!
3
Collaborations
Collaboration with other influencers are one of the key ways to gain real Instagram followers. By using Instagram collabs you’re essentially getting your post out there to two sets of audiences; yours and your collaborator. This can massively boost your audience engagement and maximize your visibility meaning new people can discover your profile. Additionally, collaboration content means you’re more likely to amass more likes, comments, saves, and shares – all the good stuff that maximizes content interactions and increases engagement. Also, when Instagram recognizes more engagement on your profile, the algorithm is more likely to reward you by making your other posts and profile more visible to users. Essentially, tapping into the collab Instagram feature is a proven way to increase your engagements, boost the visibility of your content and gain the attention of potential customers on the platform.
4
Instagram Live
It can’t be denied that videos are the future of Instagram, because Video content is bound to get more traction on your feed – more engagement and eyes on your video could result in more Instagram followers! Instagram Live may be one of the best ways to use video content that is raw and real, to drive engagement and increase Instagram followers.Instagram Live is essentially an unedited video stream for your followers to tune in and engage in the form of questions and comments in real-time. Live videos show up above the feed, next to Instagram Stories. Your followers also have the option to share your Instagram Live with their set of followers to join. There are endless content opportunities that you can explore on Instagram Live videos. A tip would to schedule your live sessions during a time where most of your target audience is active, in order to maximize your viewer engagement.
5
Engage with your followers
Two-way communication is one of the most overlooked strategies to increase your follower base. Your target audience will follow you not only to consume the content you push out but also to engage with you and make themselves heard. Fulfill this need by ensuring they have your ear and your support. Handles like those of Swiggy and Netflix India often incorporate tasteful humor in their engagements. This prompts people to comment on their posts more often, which in return leads to increased reach, tying in with the algorithm! Another take on engaging with the audience could be sharing user-generated content! Essentially, when your followers make content that relates to your page, share it on your platforms. User-generated content is the ultimate way of showing your target audience that you appreciate them.
6
Right Hashtags
It’s common knowledge that using a hashtag with extremely high search volume and popularity on your posts may not get your post much attention at all. For example, the #photography page on Instagram has over 700 million posts, and being ranked as a top post for this kind of hashtag would be beyond a herculean task, even for a well-seasoned, popular account. Hence, although the number is attractive, (and could mean the hashtag has a lot of followers), you shouldn’t really bother with it since these followers are (likely) not going to be seeing your post anyway. Instead, choose more focused hashtags. Sure, they have fewer followers, but at least these followers will be exponentially more likely to actually view your post.
7
Post Regularly
Post regularly by all means! This practice not only keeps you on your feet, and constantly thinking about new, more creative ideas that will appeal to your audience, but also it makes it easier for you to gain real Instagram followers this way, since Instagram users will see a point in clicking the Follow button for an account that consistently delivers value, and good content.
However, most importantly, consistent posting agrees with Instagram’s organic reach while it is deciding on which posts show up for users or not. Regular posting is a positive indication to the algorithm that an Instagram account manager is committed to providing value and growing their reach/follower count. This way, it is more likely to push your posts and Reels above others to increase your reach.