Tracking Trends
How to Track Trends?
Hey fellow future Influencer!
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In this section, we’ll be talking about moment marketing and exploring ways you can track trends. Any content creator knows that key to posting quality content is being up to date with the latest trends in the market. Trends are topics that experience a surge in popularity on one or more social media platforms for a limited duration of time. Recognising and doing the happening trends is an important part of making your page attractive and relatable to viewers.
First and foremost you need to understand and utilize the concept of Moment Marketing, which is basically when you take advantage of ongoing events and current trends and integrate them into your marketing efforts. Statistics show that moment marketing increases engagement. As an influencer, you have to add on to or complement what’s on people’s minds already, so they are willing to interact, rather than scrolling past. No matter who your target audience is, they will likely already be part of the full news cycle and be well-informed. Therefore, it really pays off to identify trends on Instagram at the right time.
Now coming on to the big question: HOW TO IDENTIFY AND TRACK TRENDS?
Trend Modes
Instagram's Trend Report
Instagram has its very own official blog dedicated to the latest trends which are popular in that specific time period. You can just search “Latest Instagram Trend Report” on google and click on the first search result to learn about the rising instagram trends across categories including music, fashion, creators and celebs, beauty, social justice, and so much more.
Google Trends
Google Trends is a brilliant data exploration tool and social media trend tracker that, as an influencer, you should welcome with wide-open arms. While it’s used most often as a search engine optimization tool, it serves another function that is surprisingly not used by a lot of content managers. You can navigate to the Google Trends homepage, and you’ll see a section for Trending Searches, where you can explore the current trending topics in an incredibly simple and intuitive interface. You can even filter down the trends to a particular region to make your content even more relatable to your target audience.
Feedly
Feedly is a paid tracking tool that lets you create distinct ‘feeds’ with topics of your own choices and interests, and aggregates information from sites across the web to finally present it in one space. It not only shows you the most relevant and trusted sources for your chosen topic, but also lets you see helpful statistics on their followers, articles per week, and relevance. It lets you create a comprehensive feed that is extremely convenient for social listening, in your race against time to put out the newest, freshest content for your target audience with trending topics.
Hashtags
Hashtags are a great (and free!) way to see what’s trending on Instagram. Simply search for a hashtag related to your page’s topic or industry and explore what posts and reels come up.
Learn more about this by visiting our Gaining Followers section!
Explore Page
The Explore page is a great way to discover new and trending content on Instagram. Simply scroll through the page and see what catches your eye.
Trendsetters
If you want to stay ahead of the curve, follow those who are setting the trends, just follow trendsetters! These could be influencers or other people related to your page’s content.
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